Scotch Whisky Association Releases Data on Exports and Value for 2008

The Scotch Whisky Association just released some data on the exports and value of those exports for the 2008 calendar year.  This data is NOT broken down into whether the whisky is blended or malts, but there are a couple of interesting things that peeked out.  There’s not a whole lot of data in this set, and when there is a lot of data, it isn’t very fresh by a couple of years (except that it’s cool to see that the entire whisky exports to Azerbaijan in 2007 was 1 liters worth at a value of 469 pounds).

2008 Whisky Exports by Volume

2008 Whisky Exports by Volume

But, I digress.  The first chart is the top 10 countries by total volume of exports (in 70cl bottles, which is a little smaller than the 75 cl bottles we get in the states).  What’s interesting to see here is that most of the countries dropped off by quite a bit (double digit percentage change drop) except for Singapore, South Korea, South Africa and Germany, which all had low single digit increases.  France is number 1, USA is 2, which is a little strange considering that USA has 304,059,724 people and France has 61,538,322 people.  France has 1/5 the number of people, but drinks more scotch whisky by volume.

Whisky Exports Based on Value

Whisky Exports Based on Value

Now, looking at the second chart, which is the top 10 countries by total value of exports (in british pound sterlings), you see that USA is 1 and France is 2.  What does that mean?  Well, it could mean that France drinks cheaper whisky than folks in the US drink.  If you compare the past years, you’ll also see that while USA dropped in value (percentage change of -11%), France screamed up in value of exports (+22%).  But, remember, their volume dropped.  So, USA dropped in both volume and value.  France dropped in volume (though it’s still 1), but just destroyed in value gain over previous years.  That must mean that the French have started drinking way more expensive whisky (or, there is some serious inflation in the French economy right now).

Hope you like the charts.  When I get more data, I’ll do more.  Overall it’s interesting to see that though total volume has decreased from 2008 to 2007, total value has increased.  People are paying more for whisky – whether or not that reflects prices increasing for the same product, or people just purchasing a higher quality product at a higher price, we do not know.   The BBC has more on the story.

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